Sigue Sonriendo is the representative brand of Invisalign®️ in the Mexican market, the largest producer of invisible dental aligners in the world.
This Mexican-oriented brand aimed to attract a young audience with good resources. The development of identity then sought to balance the seriousness and trustworthiness of said dental treatment, with the informality and positive character of the young people. We designed a logo that includes a visible smile, to show the brand's concept: recovering your smile.
A palette with a main colour was selected: vibrant blue as a clean and health-related colour, and it was combined with light blue and pink tones, which softened the image of the brand and added lightness.
Finally, the smile extracted from the logo was worked on as an individual logo that shows the positive, confident and cheerful attitude of the brand. The isotype shows that with Sigue Sonriendo, you can show your smile again without any fear.