Blanco Store is an expanding brand with different branches in Mar del Plata, where you can find household and bed linen: quilts, sheets, towels, tablecloths, mattresses and box springs, among other items.
As part of the launch of its new branch on Avellaneda Street, a redesign of the brand image and the structuring of a new design concept for the premises were jointly launched. We updated the logo with a contemporary, clean and stylized typography. In addition, we defined a warm and modern color palette, and designed an isotype to expand the brand's identity system. The same, an abstraction of the concept of folding towels forming the B of Blanco Store, allowed a brand with a long name to be used, optimizing its implementation in different formats.

Starting from the definition of the new image, we design the different applications of the brand in graphic pieces such as flyers, plotters and labels. Finally, to complete the identity communication system, a pictogram model was defined to create a family of special icons for Blanco Store. The visual characteristics of this family of signs derive from the design of the brand's isotype.